Research and Conventions on music video

       
      We are now going to start our new project which is going to be a music video. We have turned in our commercial and are now starting the music video. We are so excited to start the music video because we all have a love for music and love watching music videos. We are also very excited to start filming off of campus. Filming off of campus means more time to film and also more things to do for the video. For example, we can be at more specific locations that can set the mood of the video. We can also get more specific with our shots and our mis en scene. This is because having access to film outside of school allows us to wear more outfits specific to the video. We can also be more creative with our shots because we will have more props and settings to bounce off of.
        The song that we are doing is Location by Khalid. We chose this song because we had a lot of ideas on how we wanted the music video to look. This was also a song that we have all known for while and knew all of the lyrics to, so we knew that doing a song that we loved would be better. We all love this song because of the mood the song gives. The combination of bass and the beats in the song give off a cool and relaxed mood. Since we all understood the mood of the song we started to get ideas for how the video would look. For example we envisioned ourselves at the beach and in a room with some relaxed, calm lighting. We all also really like the message of the song and we relate to it a lot.
              The genre of the song Location is contemporary R&B. Contemporary R&B combines rhythm, Pop, soul, hip-hop and electronica music. This is evident because of the use of instruments in the song. This includes bass and beats, and lots of keyboard. Khalid normally wears casual comfy clothes and his music videos. He does this so that his audience can relate to his songs and music videos. So instead of him wearing an outrageous bright outfit that no one wears on a regular day, he wears outfits,that any normal person would wear. In a lot of Khalids music videos the lighting is very dim which gives off a relaxing mood. Even if he is outside, they edit the lighting to make it look more dim to give off that relaxing vibe. When it comes to actors Khalid is normally the only person in the music video, and if he isn’t he is alongside a woman. The actors usually go along with the storyline, and play a big role in the message of the video. For make up, Khalid’s face normally is bland and has a little to no products. This is again to give across the relatable message, especially to most male listeners. For props Khalid normally uses regular things that you can see and find in every day life. This includes cars or phones. The props normally add to the storyline as well. And lastly, The setting is always a cool and empty place. He is normally the only person there, and the place is not crowded. And Khalid does this because he wants the audience to see him and his emotion. Khalid normally uses standard camera movements and angles because us he wants his videos to be calm and not exaggerated to again give off that relatable feel. The sounds and editing is also mainly basic and neutral, because he doesn’t want to add exaggeration.