Editing Blog for music video

      My group and I have started  editing our music video. We were very excited to do this because the filming process went well and we wanted to see how each scene looked together.  So we started the Editing process on iMovie. We used this software on our commercial so we were very familiar with its technology.  We started the editing process, by picking which clips we wanted in the video and which we wanted to discard completely. This was an easy process because most of the clips we had we hand picked when we were filming. So we had to go through each clip and pick which ones we wanted for each scene. Throughout this process we looked back at codes and conventions of our music genre to check if our clips went against them or with them. Mostly our clips went with the conventions rather than against but we also added our own spin to it. Just like our last commercial.
      We then started to cut these clips.  We had to cut most of the clips short  to fit the time limit, but we also how to cut some parts of the clips that had extra unneeded footage. We also kept extra scenes we knew would be needed later in the project. This might’ve been the most difficult part of filming. This is because we had so many clips and we really wanted to use all of them but we had a maximum of 1 minute and 15 seconds. So in turn many clips had to be trimmed down or taken out completely. When we had all of our clips together it came to 1 minutes and 45 seconds and even thought that might not sound like a lot it was because we had a lot of creative desired shots. Once this was done we had to go through each clip and mute the audio. This was essential to the video because we didn’t want any background sound coming in the way of the music. We also had to trim the music down to the time limit and we had to pick where and when in the scenes the music would start.
       The next process we went through were the transitions. We wanted each transition to be clean and make sense. But as we went through the music video we decided to stay with the original transitions because they were clean and went with the vibe of the video. While editing we also found that we used a lot more complex shots this project than last commercial. We used more shots like POVs and fade ins. We were very happy about this because it showed our progression as students and film makers. We then decided on some creative and stylistic choices. We wanted the video to make sense and not be over the top because that’s the whole vibe of the song and many others in this genre. So while we did make some different choices when it came to editing like adding a freeze frame we still stuck with the songs initial vibe and mood. But overall we enjoyed the editing process and found ourselves very happy with the finished product!

Music Video filming

           This weekend my group and I filmed  this weekend for our music video for the song Location by Khalid. My group and I met up at  my group-mate Nadia‘s house. We did this so that we could shot some of the scenes we wanted to in the car and everyone would be together for those scenes.  So her mom drove us to the beach and we filmed on the way.  Once we got to the beach, we had her mom drop us off at the most scenic location. We wanted to film the scenes we had in mind on the beach first, so we chose the best area to enter the beach based on lighting and what was around that location.  We were mostly specific on this because we didn’t want anything in the shot that we didn’t plan to be in the shot, like extra buildings or too many people. So we found an entrance that net our needs and got out of the car. We had to have her mom wait a little because we had a scene to film of someone stepping out of the car. Once we finished we took our things and chose a spot to film our first beach scenes.
             Shooting on the beach wasn’t too difficult, But we did face some difficulties. The night before I checked the weather and saw that it would be sunny so my group and I knew that we wouldn’t have to worry about weather. But the wind was very crazy and sand was blowing everywhere so we had to wait out the really bad gusts and avoid the sand. Other than that we didn’t really face any other difficulties. My main job was to act in the music video. I played the main character in the scenes while my group mates played my friends. So I mainly had to work and discuss with everyone what the next scenes were and act accordingly. I was very happy doing this and my group and I worked really well on how the scenes were shot and what to do in them. We had a picture of our storyboard which was really helpful so that we could remember our initial ideas for a scene and either do the same thing or something different. But we mainly stuck to our initial ideas and kinda cane up with perfected versions.
            We then shot our boardwalk scenes. Shooting these scenes were the most difficult, this was because at the time we were filming the beach was very crowded and we didn’t want too many extras in our shots. We also wanted to avoid any problems with civilians because most people don’t want to be filmed and require consent. So making sure that not too many people were in our shots on a busy boardwalk was quite difficult. But we found a way around this by spacing out our scenes or going to more quiet sidewalks. During this time I searched for clear spots and acted in each scene. I wouldn’t say that I directed the music video because my group and I all put in ideas and input. But my main job was to deliver a believable and accurate performance. I didn’t have difficulty with this because I have acted before and my group mates gave me clear and concise notes. But filming overall was smooth and went very well, and my group and I are very happy with the progress.

Filming for music video

       When it comes to filming, my group and I struggled to try and find days to film that worked for all of our schedules. At first we wanted to film this weekend. The plan was to film on Sunday at around 1 o’clock. This eventually didn’t end up working out because of several reasons. Firstly , One of my group members had multiple test on that Monday and wanted to spend Sunday studying.  At first we weren’t very happy with her because my whole group was able to do that one day, but eventually we came to understand because if we were in the same position we would want to study the whole day as well. So because of this my group wasn’t able to film this weekend. We are a little upset because we  had planned out our whole day for Sunday, and even had a camera set and ready. But we all know that things like this happen and have found a diffirent weekend that works for all of us. So we all got  on a group call and discussed what days would potentially work out for us. After a while we all found that next weekend Saturday would work perfect for all of us .
      A lot of factors are  prevalent in finding a day that works for everyone. And for my group it was a lot harder to plan this than we expected. First while  planning we had to figure out where we wanted to film. We knew we wanted to film at a beach, but we then had to find a beach that was close to everyone.  So, we had to find a beach that was in the middle of where we all lived. Through this I found out that  my groupmates and I live in very different places. So when we eventually found the beach  that worked for everyone we were stoked.  So, after we found a location that we could all get to in reasonable time we also had to find rides to get us there. This was difficult for some of my group members because most of their parents had plans and couldn’t drive them to the beach. But we soon solved this problem by having some people carpool with others so now everyone has a ride. So now that we knew everyone could get there we thought that we were all set for Sunday.
       What we did not think about were other intangible factors that could affect our filming schedule. An example of this is school and schoolwork.  We didn’t think about school getting in the way of filming, because we knew we weren’t going to be filming in school. But this showed to be incorrect. I think that if my group and I viewed our schedules for that Monday before filming we could’ve seen that some people wouldn’t be able to film due to tests and schoolwork. Another intangible factor is parents plans. This is of course something we cannot control because our parents have busy jobs and responsibilities to attend to. Our parents could have a last minute responsibility to attend to and not be able to take us anymore. This would in turn make our plans fall through and have to film again. So, knowing these factors we were now able to make plans and make sure they fit around everyone’s schedules. So now my group and I have a reliable film date for our music video.  Experiencing this is a good lesson to my group and I and will help us plan better in the future.

Storyboard for music video blog

      After finishing the commercial project, my group and I were eager to start on the music video. We brainstormed so many great ideas together that would make our music video creative and outstanding. We were so excited to begin putting all of our wonderful ideas together for this music video. After lots of thinking and planning we finally agreed what each scene would consist of and put it onto the storyboard paper. After we finished the storyboard we had to go back and determine what shots, camera angles, camera movements, costume, lighting, sounds, and editing techniques to use in each scene.

          Firstly, we discussed the camera movements, angles, and shots we would use. We made sure to think of what would make the scene the best to ensure that each scene was as perfect as we had planned it would be. We chose to use high angles, long shots, close ups, two shots, and a point of view shot. The high angle would be used to show that someone has superiority or authority over someone in that scene. When using long shots in our scenes it will show a view of the person full body so that the audience can clearly see the full costume. Close ups will show just the actors face so that the audience can clearly make out what emotion that character is trying to show. The 2-shots will be used to show more than one actor and how they relate to the main message of the song which is meeting someone at a location. Lastly, we will use a point of view shot to show how the other actor will react to what the other actor is doing. For example, we will show how the man reacts in our music video to when the woman expresses her feelings towards him.

        Secondly, we discussed costume, lighting, actors, makeup, props, and the setting. The costume throughout our music video will include very casual clothes like how any teenager would dress. The lighting of each scene will depend on what is being expressed in that specific scene. For example, in a scene where the character is heartbroken or is showing a flashback the lighting will be much darker to indicate sadness or a flashback. When the scene is happy or current time the lighting will be lighter and brighter to indicate happiness or current time. Some of the props we will use include sunglasses, hats, and beach equipment such as an umbrella and a surfboard. Lastly, the setting will take place on the beach. The beach makes a perfect setting for what the message in the song we chose portrays. We wanted to do the beach because it makes such a beautiful background and will contribute so much to our music video.

          Thirdly, we discussed how we planned to edit all of our footage after we were done filming. We agreed on using cutaways, fade outs, fade ins, and flashbacks. We will use cutaways to show  the main actor and then cut to the scene when she sees her significant other with someone else. This is an important scene because it contributes to the main theme and message of the music video. Next, we will use a fade out to end out the music video. It will go from all the actors in the film and face out to a black screen to signify the end of the music video. After this we will use fade in towards the beginning of the film to signify the start of the film. It will fade in from a black screen into the actors in the first scene. Lastly, we will use flashbacks to show the actor in the past thinking about this man that she used to love. This helps the audience have a better understanding of who the main actor has been thinking of in all of the scenes.
    The final thing we discussed was the sounds we would use throughout the music video. The first sounds we will use is dialogue. We will use dialogue to show the female and male actor communicating about their current location. Next, we will use diegetic sounds from the sounds of the waves or the wind. These sounds will allow the scene to seem more realistic and natural. After this we will use non-diegetic sounds which include the music we will add in and any sounds effects to add suspense or allow the audience to understand what it going on. Next we will use the score which is the actual song that we will edit in to the background. The score is specific to the song location in album that Khalid released. Lastly, we will use ambient sounds to allow the audience to interpret the hype of that scene. For example, we will increase the beat of the song to show the audience that the scene is more exciting or something is about to happen.

   

Planning for music video

   
    Location: As a group we collectively decided that we would film our music video at the beach near where we live. The beach makes a perfect scenery for the background with the sand and waves crashing in the background. Not only is the scenery beautiful but the waves, wind, and dialogue from people nearby create great diegetic sounds that can be used in the background of our music video. We chose the beach as our location because of how fun and cool the vibe always is. Everyone at the beach is always having fun or enjoying themselves and we wanted our music video to be fun and exciting for us and the audience. The beach always has such an amazing vibe and we wanted to ensure that we included this throughout our music video.

Health and Safety: Our health and safety along with the people around us is so tremendously important. We want to ensure that the environment we are filming in is very safe for everyone. We will be very cautious and will take some protective steps ahead of time to ensure that everything is safe and goes as planned. Firstly, while filming at the beach we will ask any lifeguards or workers on the beach if it is okay and safe to film in a particular location. We would not want to cause any danger to anyone around us, safety is extremely important to us. Secondly, we will also make sure to film on a public beach so that we are not trespassing on anyone’s private property. Finally, if we plan to go in the water for any reason we will have life vests with us and we will alert the life guards because our health and safety is our number one priority.

Props: Props are an essential part of any music video. They allow the scenes to come to life and reach the full potential that they can. Props also allow the audience to better interpret what is going on in that scene that the director wants them to understand. Some props that we will use include any type of beach equipment such as chairs, umbrellas, and surfboards and also sunglasses, hats, sweatshirts, and and cell phones. We will also used some advanced technology along with our camera, such as a drone and a GoPro. These props will allow us to make each and every scene look so realistic and really come to life for ourselves and the audience.

Costumes: Costumes are also very important to a film. They allow the audience to understand who the person is and what they might be feeling in that scene and throughout the music video. Costumes represent who that person is and what the directors of the music video portray that person to be. The costume in our music video is very casual and how a teenager would usually dress. The costume is nothing fancy, it’s very relaxing and chill clothing. The costume represents that persons interests and how they feel.

Research and Conventions on music video

       
      We are now going to start our new project which is going to be a music video. We have turned in our commercial and are now starting the music video. We are so excited to start the music video because we all have a love for music and love watching music videos. We are also very excited to start filming off of campus. Filming off of campus means more time to film and also more things to do for the video. For example, we can be at more specific locations that can set the mood of the video. We can also get more specific with our shots and our mis en scene. This is because having access to film outside of school allows us to wear more outfits specific to the video. We can also be more creative with our shots because we will have more props and settings to bounce off of.
        The song that we are doing is Location by Khalid. We chose this song because we had a lot of ideas on how we wanted the music video to look. This was also a song that we have all known for while and knew all of the lyrics to, so we knew that doing a song that we loved would be better. We all love this song because of the mood the song gives. The combination of bass and the beats in the song give off a cool and relaxed mood. Since we all understood the mood of the song we started to get ideas for how the video would look. For example we envisioned ourselves at the beach and in a room with some relaxed, calm lighting. We all also really like the message of the song and we relate to it a lot.
              The genre of the song Location is contemporary R&B. Contemporary R&B combines rhythm, Pop, soul, hip-hop and electronica music. This is evident because of the use of instruments in the song. This includes bass and beats, and lots of keyboard. Khalid normally wears casual comfy clothes and his music videos. He does this so that his audience can relate to his songs and music videos. So instead of him wearing an outrageous bright outfit that no one wears on a regular day, he wears outfits,that any normal person would wear. In a lot of Khalids music videos the lighting is very dim which gives off a relaxing mood. Even if he is outside, they edit the lighting to make it look more dim to give off that relaxing vibe. When it comes to actors Khalid is normally the only person in the music video, and if he isn’t he is alongside a woman. The actors usually go along with the storyline, and play a big role in the message of the video. For make up, Khalid’s face normally is bland and has a little to no products. This is again to give across the relatable message, especially to most male listeners. For props Khalid normally uses regular things that you can see and find in every day life. This includes cars or phones. The props normally add to the storyline as well. And lastly, The setting is always a cool and empty place. He is normally the only person there, and the place is not crowded. And Khalid does this because he wants the audience to see him and his emotion. Khalid normally uses standard camera movements and angles because us he wants his videos to be calm and not exaggerated to again give off that relatable feel. The sounds and editing is also mainly basic and neutral, because he doesn’t want to add exaggeration.

Editing Blog

     
       After my group and I experienced the  technical difficulties I spoke about in my last blog, we had faith that next class we would be able to edit our blog successfully.  So, the class after that we attempted to edit our blog again. We grabbed a school laptop and logged onto pinnacle studios, but there was something wrong again. The videos were very laggy and hard to edit fully. We asked our teacher why the clips appeared like this And she told us it was normal and would be solved at the end of the process. My group and I after experiencing more technical difficulties, decided to use a different editing software. This was a risky move because if the app crashed or anything happened to our footage it would be our fault, but we were willing to take that risk. This is because  pinnacle studios was making it very hard to see each second of our shot so that we could edit it the exact way we wanted to. And because we had a clear vision for the commercial, we wanted to use a software where we could get across that vision as well as possible. So, my group and I decided to use iMovie.
           We wanted to use this software because we saw that other students were using it to.  And we were all familiar with the software, and I have actually edited a couple of videos on that software before. So the next class we started to work on iMovie. We downloaded the videos  off of our Google Drive and onto one of our phones so that we could edit iMovie off of there. We could’ve used one of our Apple computers, but none of us had it on us that day and we liked the phone better because it was easier to pass around. When we started editing my other group mate  imported the videos onto the software. I mainly was in charge of putting the videos in order and cutting them. What this meant was that I had to go through all the videos and cut out what we didn’t want and keep what we did. This took a while because we had over 50 videos, but with the help of my groupmates we got it done fast.  I then worked on placing the videos in order.
            How I did this was I took all of the cut videos and placed them in sequential order. My groupmates and I already had a vision on how we wanted each shot to flow and what to go after what. So this made the process a lot easier. Once the videos were in order  I then went online to see how to add music onto the software we were using.We couldn’t find a way to do it during class so we decided to go home and have each group member look it up and then we will come back the next day with ideas. So instead I started to change the transitions. There were many to choose from like dissolve, fade or a regular cut.  So I worked with my group mates and we found the best transitions for each shot. Another cool thing that I did was adjust the speed on some of the shots. Since this was an action commercial we wanted a lot of it to be fast paced. But some scenes we ended up slowing down because it added a better effect.  So the next class we ended up finishing our commercial, and we were very happy with the product.

Editing The Commercial

       
       Today we started to edit our footage. The first step in doing this is to dump the footage onto the pinnacle studios software. When we started doing this we had some problems because the pinnacle studios software was going very slowly. It took awhile to load and once it did load the footage wasn’t popping up. So my group and I had to go back into our folder that had our footage and make sure it was still there. Luckily, we saved our footage on a flash drive last class. This helped up by allowing us to have our footage in more than one place just Incase anything happens to the computer. Finally our footage uploaded but it was very glitchy and wasn’t playing at a normal pace. My group became very frustrated at this because the footage wasn’t playing correctly. So we tried to restart the software and see if our footage played correctly.
         Next, when we tried to restart the software we saw that there was more footage on there than we actually filmed. When we clicked on this footage we saw that there was extra footage on the software. The extra footage that was on the computer seemed to be a sample footage that was apart of the software. We then had to go through and delete all of this sample footage. This was a very long process. We decided to just make sure our footage was saved and could be accessed next class. So we  took out of the flash drive and placed it back in. We did this to make sure that the footage would for sure be on the flash drive and gladly it was. We also had extra safe precautions because we used our own SD card so we didn’t have to worry about deleting all of the footage off of our SD card. This was good because we now had the footage saved in 3 places the computer, a flash drive and our SD card.
        My group overall was very frustrated in this process. We had many technical problems and became very stressed because we didn’t have the progress we wanted. My group and I were very determined through this whole class, project. We were always one step ahead and always made sure we had everything we needed. Even in class we were so excited to film and edit because we had so many fresh and new ideas about the commercial. So when we experienced these difficulties we were very upset and worried. We didn’t want the commercial to come out bad because we worked so hard on it and put so much time and energy into it. So we hope that next class the computers will start to work and not go as slow as they were. But on a lighter note when we saw our footage even though it wasn’t working 100% we still liked it .We really liked the lighting and places that we choose. And we like the angles, shots.

Filming Blog

 


           Yesterday, October 24th my group and I filmed our commercial. Our commercial was for Gatorade sports drinks. We had many filming locations. First we filmed all the footage we had to film on the field and then we filmed in the courtyard. This part was a bit tricky because we had a time limit when it came to the cameras battery and we had to go back to the classroom to dump our footage. During the filming process I played many different roles. For the first couple of shots I filmed them.  The first shot I found was two of my group members running on the track.  Shooting this was quite difficult because I had to get many different angles and shots.  On many of the shots I had to crouch down and even lay on the grass, in order to portray our visions. I also had to check the shot before I filmed it . I did this by checking the lighting and making sure that the background of the shot was clear.
           Furthermore,  I shot many other scenes. Over the whole  filming course I mainly was in charge of the camera. This is because I had prior camera experience, and I knew how to operate it the best out of my group.  Using the camera was  hard but fun. This is because my group and I could collaborate and use our artistic differences to get a clear vision across.  And I was able to film that vision. I also came up with a lot of the creative shots.  I then filmed my other teammates playing soccer. Filming this was a little more difficult because it wasn’t stationary, it was mobile.  So, I had to keep up with her running with the ball and scoring  goals.  I also had to make sure the camera wasn’t shaky in the shots, because we didn’t want to use a tripod and have it be stable we wanted the  shot to look like someone was running  and playing on the field with her.
             Also, I was in some of the shots also.  For the shots I was and I had to change into exercise clothes.  The first shot I was in  was a shot of me doing yoga. I had to bring a yoga mat and other workout gear for this. First it was me in calm yoga stances like child’s pose and warrior.  But then I started doing more intense workouts. Our vision for this was that when it was the calm poses the score would fade out and it would be calm noises and then it would jump cut to the score beginning again with the intense workouts. These shots were fun to be in and I really enjoyed acting in them.  Another shot I was in was me drinking my Gatorade after the workouts. Each one of my teammates did the same shot, so we wanted it to all be sequential. Lastly,  I was in a shot with all of my teammates and we were sitting in front of the Gatorade bottles. So overall I really enjoyed the filming experience and the roles I played.

Storyboard

          Today, our group did a storyboard for our Gatorade commercial. In each box we carefully planned out what we will do for each 5 second scene in our commercials. The first scene of our commercial contains 2 track athletes at the starting blocks preparing to take off. This scene will contain heavy breathing and heart beat sound effects (non-diegetic sounds). These sounds effects  and action shots will help to emphasize the importance of the scene. The second scene of our commercial will be a jump cut from the first scene into a girl playing soccer. She will be juggling the soccer ball or shooting into a goal to show that she is playing soccer. We will use long or medium shots to focus on her playing soccer through different camera angles. In our third scene it will be a cutaway from the girl playing soccer to a girl doing yoga. The music will change into a very peaceful sound to show the change in the scene from a more hardcore scene to a very soothing scene. In the fourth scene it is an action match of each of the athletes from the different scenes drinking Gatorade. This will show each subject and the main product of the commercial. In the fifth scene all athletes join together and fiercely slam the Gatorade bottles down for effect purposes. This will show effect of the Gatorade bottles that are emphasized throughout the commercial. The sixth and final scene will cut to a black screen with the Gatorade logo and a member doing a voiceover of one of the companies’ popular slogans.

Editing Lesson Blog

                 Today in class we did a lesson on editing our commercials. I learned many things, about the software we use to edit, how to use transitions and the camera process. In class we use pinnacle studios. Which is an editing software on the school laptops. I was nervous about the editing process because I didn’t know if the process would be difficult , but when we were showed the logistics of the software and how to operate it, I felt much better on that process. The biggest thing I learned from the lesson was how to import and export raw, edited footage. I didn’t know how to do this prior to the lesson, so learning this was eye opening. I also learned how to properly save footage on the computer and desktop. I didn’t know this before and was eager to know how to do so properly. This is because saving a piece of footage properly is essential to a completed commercial. And of course I want to have a successful commercial that has all necessary components.
                Our camera process is actually quite simple. Firstly, in order to get your footage off of your SD card on onto your computer you need a couple of things. A SD adapter, an SD card of course and a computer. This step is essential because if you don’t import you footage from an SD card onto your computer than you cannot edit it properly. Firstly you will need to slide the SD card out of the camera and into the SD card adapter. That then gets plugged into the computer where the USB port is . Then you will need to open pinnacle studios which is the editing software that the class uses. Select folder and click on your footage. You should be able to find this but if not you select private and then AVCHD. Then you import this footage into the software. This is called dumping. The footage will be dragged and dropped into the lane of the editing screen labeled AV track. From this point in you will sit and edit your clips.
                 The editing, camera and viewing process is essential to the commercial. These processes consists of how to view your raw and edited footage, film and handle the camera and editing raw footage to your liking. The editing process is when going into the app and editing the footage. Some ways of this are voiceovers, transitions and graphics. I’m order to create a voiceover you need to film a video of you speaking  and saying what you please for that scene. And then delete the visual aspect and keep the sound of that video. The camera process is very important because the cameras are school property and need to be handled with care. For example the cameras must be checked out each time they are used and everyone from the group must sign a form . So obviously the safety of the cameras are very important to the school. In order to view the movie you will need to save the clips to a folder with a full movie or a plain unedited. Then you will be able to open the movie through a folder created and left on my desktops. So These processes are important to the project and I can’t aait to successfully carry them out .

               Planning Blog for Gatorade Commercial

      For our blog, today we are going to be planning out the details of our Gatorade commercial. This includes props, costumes, schedule,location, and our back-up plan. All of these will be very essential in creating a commercial that is entertaining and effective. Planning is a very important step in film making. This is because planning helps you write out step by step what your commercial will consist of and look like. Without planning the filming process becomes long and unorganized. Planning helps to save time and money and insures that filming will be successful no matter what.

  Props are extremely essential to a commercial. They give the commercial livelihood and make it more entertaining and understandable for the audience. Throughout our commercial some of the props we will be using consist of : 4 Gatorade bottles (different colors), spray Gatorade bottles, regular spray bottle, 2 block starts, a soccer ball, and a yoga mat. All of these props will be incorporated into our commercial to make the commercial the best that we can. We will include the Gatorade bottle with different colors throughout each scene with a different sport being idolized. For example, for one scene we will focus on yoga using our yoga mat as a prop, we will play soccer for another scene using our soccer ball as a prop, and lastly we will show track using our starting blocks as a prop for that scene.

     In this paragraph we will discuss another very important part of film known as costume. Costume plays a huge role in how the audience will interpret the scene. The costume allows the people watching to understand what you are trying to portray in that specific scene or the entire commercial in general. For example we will be using a school track and soccer uniform to allow the audience to understand that we are trying to show athletes playing soccer or running on the track. We will also be using athletic clothes as costumes to show the audience that the main focus of that scene is working out or doing something athletic. Going along with costume, another essential part of a scene is location. Location sets the entire basis of where you will be filming for each of your scenes. For our scenes we will be filming on the schools track field and the football field . This will set the scene that we are going to be playing sports or doing something dealing with physical education. This is a very important part of film because it allows the audience to know where you will be filming and gives them a better idea of the scene and film in general.

    The schedule for our filming process will go as follows. Today we began planning for our commercial which included props, costumes, location etc. Then we are going to storyboard over the weekend so that we can start filming on Monday 10/14. On Monday we will start the filming process. We will shoot the scenes from the storyboard we drew up over the weekend. We will then change into costumes and go to our locations. Next we will continue to film on 10/16. We will shoot any scenes that we feel we should redo and shoot some scenes twice so that we can pick from the better out of the two. We will be filming outside for our whole commercial so if it rains we have a backup plan that will work and still cut across the same message. If it starts to rain then we will change locations from the track to the stairs and shoot two people running up and down the stairs. We would also change from the outdoor patio for yoga to a roofed hallway. Also, if someone from my group is absent then we plan to shoot everything the same but the activity that that person was supposed to do in that shot someone else will have to do. These plans will work when we are faced with any scenario.

Research Conventions and codes

   The product my group selected is the refreshing and revolutionary Gatorade. We selected this product because we thoroughly enjoy the drink and watching the entertaining Gatorade commercials. In most Gatorade commercials there are little to no women at all. This encourages us to want to make a commercial to show that everyone can be in a Gatorade no matter who you are or what you like. We want to be able show equality throughout different things in society, even through commercials. Throughout most of our lives we have been all played a sport or been involved in athletic activities. While playing sports we always look to Gatorade to fulfill our thirst quenching mouths. Gatorade is such an essential part of al of our lives.

In most Gatorade commercials we usually see people performing athletic activities. For example, activities like running, football, soccer, and cheerleading are usually idealized in these commercials. Mostly in Gatorade commercials there are different amounts of people who belong to a team or are performing individual sports. They are usually either warming up, exercising, or actually doing the sport. Towards the end of the commercial the product is displayed in an exaggerated way to catch the attention of the audience. The producers of the commercial usually portray this by having the athletic figures walk away and drink the Gatorade in a somewhat refreshing way. They also do this by placing the Gatorade in a focused area with the background as the athletic activity.

The company Gatorade uses sports because Gatorade is a sports drink directed at active people that want to “fuel” their bodies. These commercials usually convince their audience to want to get up and be active. That’s when their product comes in play. Whenever the audience decides to be more active or workout they will feel that they should pick up a Gatorade to drink in order to perform accurately. These commercials usually use score in their commercials. This consists of intense inspiring music that helps to inspire and engage the audience. Also common amount these commercials is tracking shots. These shots are used when the athletes are performing in the sport. Commonly used as well is a zoom. This is used to mostly zoom in on the drink and show a refreshing icy looking drink that makes the audiences mouths water. They also use this shot to zoom in on athletes drinking or holding the drink. Sometimes Gatorade companies use star athletes in their commercials. They do this to show watchers that professional athletes use this product and so should they.

                                            Introductory

              Hello, my name is Sophia and I'm a 10th-grade student at Fort Lauderdale High School.

At school, I take lots of important classes that are specified to the career path I chose. Some examples of those classes are Criminal Justice and AICE English law. In Criminal Justice class we learn all about the justice system and the criminals of that system. Right now in that class, I am learning about different types of killers and what is going through their minds when they are doing these killings. These topics highly interest me because I am so fascinated by their psychology and mindset. The second class is AICE English law which id an English class but unlike the other classes, this class is specified for students who want to have a career in law. In that class, we learn the regular English curriculum but also learn subtle things about law. If you can't already tell I want to have a career in law or criminal justice. I either want to be a lawyer or be a criminal psychologist. I cant chose because both interest me so much so my goal this year is to do more research and find out which career suits me more.

             Outside of school, I have many hobbies. I love singing, dancing and painting. A hobby that I do the most would be singing. I have been singing for as long as I can remember, I used to sing to High School Musical CD's in my room with my Disney karaoke machine. I just can't imagine my life without singing. I used to do musical theater at a young age for around 2 years and I loved it. I will never forget my first play which was the wizard of oz. I played the good witch and I had a bright pink dress with a crown and a magic wand. I then started to sing in church which I enjoyed. I would sing at church every Sunday with a choir and we sang so many church songs. I sing everyday its just a part of me. I remember when I was younger and even now I would get so upset when I lost my voice that I would cry because I wasn't able to sing. Dancing is also a huge part of my life. I have always had an on and off relationship with dance. I started to dance when I was 3 years old and did it until I was around 6. I stopped dancing because I wanted to try other sports and see if there was anything else I liked. After this, I soon knew that nothing fit me better than dancing did. So I joined another dance studio but I was getting bullied by the girls there because I had no friends so my mother and I started studio hopping looking for new studios everywhere. I joined a few and stayed for a while but something always came up I either lived too far away or the studio was too expensive. This was a continuous process that went on until I was around 12. Currently, I don't belong to a studio but I am looking for one because even though I dance at home it's not the same.

             Also, I love painting. I am not the best at painting and I never have been but I love to paint blank canvasses. I normally paint sunrises or landscapes. Painting is just so relaxing to me and never fails to de-stress. I also love to travel. Traveling is so fun because you can learn so much about so many cultures and also see what so many beautiful things places have to offer. And of course, eat different and delicious food. I have been so fortunate to travel to a lot of beautiful places. I have traveled to Jamaica, Mexico, Haiti, Bahamas, and many U.S. states. Most of the places I have been to has been from a cruise ship. My grandmother took my mom on so many cruises when she was younger and she enjoyed them so much so y mom wanted to do the same thing for me. When I went to Haiti I rode the longest zip-line over water in the world and it was so amazing. Jamaica was the most beautiful place I have been to. When I was there I rode dune-buggies through a huge fruit field and it was so gorgeous. I just remember seeing the beautiful mountains through the fruitful trees. Then we went tubing in the lakes and ate amazing Jamaican food. Mexico is a country that I have been to many times and it is so gorgeous. I would relax on the beaches and eat authentic Mexican food. Traveling gives me a chance to see what life is like outside of my world. So that's me, crazy, artistic and adventurous.